The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Newspaper/Blanket
Agency: Publicis Mojo / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Blank Sheet
Agency: Taxi / Toronto
Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Divan Bench
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Mia
Agency: BVK / Milwaukee
Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
White
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blood
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy
Agency: Leo Burnett / São Paulo
Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
God - I Am Here
Agency: Ogilvy & Mather / Singapore
Client: Churches of the Love Singapore Movement Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chin
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Eye
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Woman Abuse - Elevator
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Alcoholic
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Too Young
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seat Belt
Agency: young&rubicam.thinking / Auckland
Client: Waitakere City Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella
Agency: M&C Saatchi / London
Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert
Agency: Suburban / Larchmont
Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel
Agency: Cole & Weber/Red Cell / Seattle
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty
Agency: Saatchi & Saatchi / Milan
Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam
Agency: ZiG / Toronto
Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Careful Campaign
Agency: Arnold Worldwide / Boston
Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Skating, Turkey, Theatre
Agency: BBDO / New York
Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign
Same As Me
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Auto Trader Wrecks
Agency: Clemenger BBDO / Wellington
Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab
Agency: Leo Burnett / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02049A
Award:
2002 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02054A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A
Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A
Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02052A
Award:
2002 Advertising Gold Pencil
Agency:
Publicis Mojo / Auckland
Client:
Auckland City Mission
Title:
Newspaper/Blanket
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02039A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Dog Walker
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02050A
Award:
2002 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
ABC Canada Literacy Foundation
Title:
Blank Sheet
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02045A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02046A
Award:
2002 Advertising Silver Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02055A
Award:
2002 Advertising Silver Pencil
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02043A
Award:
2002 Advertising Silver Pencil
Agency:
Adworks / Washington
Client:
Newseum
Title:
Janine DiGiovanni/Eddie Adams/George Herman
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02053A
Award:
2002 Advertising Silver Pencil
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Divan Bench
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02040A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Verein Fur Arbeits und Erziehungshilfe
Title:
Street Kids
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02048A
Award:
2002 Advertising Bronze Pencil
Agency:
BVK / Milwaukee
Client:
Shaken Baby Association
Title:
Mia
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02051A
Award:
2002 Advertising Bronze Pencil
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
White
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02047A
Award:
2002 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
You Never Know
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02056A
Award:
2002 Advertising Bronze Pencil
Agency:
Arnika / Richmond
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02044A
Award:
2002 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Blood
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02041A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A
Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02411A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Ação da Cidadania
Title:
Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02412A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Cut
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02413A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Flaws
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02414A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02415A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02416A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison - Grandparents
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02417A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Churches of the Love Singapore Movement
Title:
God - I Am Here
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02418A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Chin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02419A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Eye
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02420A
Award:
2002 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Salvation Army
Title:
Woman Abuse - Elevator
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02421A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Alcoholic
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02422A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Too Young
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02423A
Award:
2002 Advertising Merit Award
Agency:
young&rubicam.thinking / Auckland
Client:
Waitakere City Council
Title:
Seat Belt
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02424A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Product Recall - Please note this spot first aired nationwide on April Fools Day
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02430A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Faces
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02431A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / London
Client:
Kick Racism Out of Football
Title:
Hey White Fella
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02432A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Citizens Against Terrorism
Title:
Tourists
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02433A
Award:
2002 Advertising Merit Award
Agency:
Suburban / Larchmont
Client:
Companion Animal Placement
Title:
Desert
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02434A
Award:
2002 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
American Civil Liberties Union
Title:
The Colonel
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02435A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Milan
Client:
MTV
Title:
Death Penalty
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02436A
Award:
2002 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
Breast Cancer Society
Title:
Cam
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02437A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Massachusetts Department of Public Health
Title:
Careful Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02438A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Office of the Mayor
Title:
Skating, Turkey, Theatre
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02439A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Same As Me
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02440A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport Safety Authority
Title:
Auto Trader Wrecks
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02405A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02406A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Sharks of the World
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02407A
